Concept. Artwork. Typography. Layout. Look and Feel. I created this typographic work based on Soda Jerk Slang, from the 1930's and 40's.. The colorful jargon of the Soda Jerk was verbal shorthand for calling out orders as part of putting on a show for customers. The order consisted of the method of preparation, the number and size of the order, the basic soda fountain item, and any special instructions, such as “Shake One in the Hay and Spit on It” (a strawberry shake with raspberries on top), "Heavy on the Hail" (with extra ice) . Soda fountains had handbooks of recipes they had to memorize, but hundreds of variations were created on the fly by the creative Soda Jerks.